What it is
Your brand is so much more than your logo - it’s the experience your audiences have every time they come into contact with you (online, in person, or even over the phone). A brand strategy is built on interrogating what you want your brand experience to be, and what your audiences are looking for and respond to. It articulates the fundamental essence of who you are, and is a cornerstone of your organisational strategy. If you need it to, a brand strategy establishes a clear and logical hierarchy for any products or sub-brands. And it gives you a permanent reference point for all your communications, from your visual identity to your website.
What it looks like
Audience and stakeholder research and consultation
Internal staff/board consultation
Desk research
Competitor/peer research
Brand workshops
Brand personality development
Co-creation with audiences
Vision, mission and values development
Brand hierarchy
Organisational boilerplate and key messages
Creative brief development for visual identity
What clients say
“As well as being our first choice associate when we work on client projects with a brand strategy element, we also commissioned Kat to help us with our own positioning and messaging. Kat’s approach is rigorous, creative and inclusive and she did a great job in helping us better articulate our work.”
- Simon Fairway, Strategist and DIrector, The Bureau